Dr Ginni Mansberg voted as one of Australia’s most trusted talent

The index, commissioned by media and marketing agency Talent Corp in conjunction with Lewers Research,  is a talent measurement system that captures consumers’ awareness of, and attitudes towards, a range of Australian talent, including celebrities, actors, broadcasters, sports stars, and politicians.

The nationally representative survey included more than 5,000 Australians who rated 300+ personalities.

"It is well established that if the message sent is considered credible and authentic by the audience then the receiver will trust the message.

"Trust is a shortcut in a consumer's purchase decision and in a world where faith in our instructions, church and governments has declined, trust has never been more important for brands."